Internet marketing is a crucial avenue through which businesses are able to reach millions of potential customers and stay connected with current customers. Social media websites such as Twitter cannot be ignored for that reason. With the right planning, you can launch a successful Internet marketing campaign using various Twitter tools that can springboard your company to success.
Including Twitter in Your Internet Marketing Plan
Twitter has proven to be an excellent business tool over the years. Companies can quickly and easily connect with potential customers, investors, marketing partners, journalists, bloggers and more. Not only does Twitter connect business owners with the right people, but it is an easy way to brand your company. With the help of various Twitter tools, any company can launch a successful Internet marketing plan complete with social media.
You can access your success thus far with Viral Heat, which is a tool that you can use with Twitter and other social media platforms to measure your marketing campaign. The data that you gather from your analysis with this application at the beginning or your campaign can be compared with your results after you follow through with your plans. Viral Heat is a premium service that offers customizable analysis options.
Twitter Tools for Marketing Brick and Mortar Companies
TwitHawk allows you to send automated messages that will be delivered to a select group of people. You can narrow the delivery of the message by geographical location and keyword. TwitHawk will find and target tweets that mention specified keywords and also come from people using Twitter in your region.
Tweet Train offers auto-reply messaging, event scheduling, URL shortening, geographic targeting, and real-time tweet monitoring. You can also perform location or keyword based searches with the professional version.
Twitter Tools for Online Businesses
For companies that operate solely online or brick and mortar companies that have active websites, TwtQpon is a great Twitter tool. With this application, you can create online coupons on Twitter. Your coupon tweet will include the offer, a product image, a coupon code, expiration date (optional) and the URL to your products or services website. Nothing draws new clients in like discounts!
ThingsBuzz Business provides companies with the means to display Twitter and Facebook conversations about their company or website on their website. This tool lets visitors know what people are saying about a particular brand, product or service. It is a great analytics tool and helps to keep visitors on company websites longer, thus boosting site activity and sales.
Twitter Tool: Objective Marketer
Objective Marketer is a one-stop-shop for Internet marketing on Twitter and other social media platforms including LinkedIn and Facebook. Features include URL shortening, management for multiple accounts, tweet/update scheduling, and tracking. The analytic data that Objective Marketer provides includes audience sentiment (positive or negative responses) demographic information, geographic location, and competition.
Twitter is an excellent medium small and large companies alike can use to connect with their target markets. Using these various applications makes it simpler and easier to find the right people to connect with and will help tremendously in launching a well-planned Internet marketing campaign.